Not every actor in a film takes part in the promotional side of things, although with the rise of big budgets and social media, it’s common for everyone on the cast, and many of the higher echelons of the crew, to hit the road and sell the show.

That wasn’t always the case. With the premier of The Divide taking place at SXSW some thirteen years ago, Michael Biehn decided that he would attend not only his first SXSW but also his first film festival to support and promote a film that he believed in.

• Recorded March 2011 in Austin TX.
• Originally published at SXSW Baby.

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